Extensive Multi-Platform Campaign Builds on Inaugural ‘Marvel Super Hero September’ to Establish Tie-ins Across Television, Home Entertainment, Digital, Video Game, Publishing and Merchandising Channels
Glendale, Calif. (February 3, 2015) — Following the success of the inaugural ‘Marvel Super Hero September’ campaign, Disney Consumer Products officially announces the expansion of its national multi-platform celebration into the supercharged ‘Marvel Super Hero Spectacular.’ Now running for five weeks – beginning at the end of September and going through all of October – ‘Marvel Super Hero Spectacular’ will deliver even more Super Hero fun to meet fan demand. The 2015 event will introduce an enhanced marketing and retail strategy with more partners and merchandise offerings aimed to entice fans to celebrate their love for all things Marvel. The campaign will focus on core Marvel franchises including The Avengers, Spider-Man and Guardians of Galaxy.
‘Marvel Super Hero Spectacular’ will see the return of best-in-class partners such as Hasbro, Party City, Payless, and Hallmark who will once again energize their offerings during this key period. Its success has also ushered in a raft of new partners looking to capitalize on the initiative with a strong focus on apparel and consumables. These partners will showcase new promotions, special fan offers, and exciting in-store events.
“‘Marvel Super Hero Spectacular’ was born purely from the excitement, success, and continued demand from last year’s ‘Marvel Super Hero September’ campaign. Fans showed us, along with our licensees and retailers, the passion and love they have for the Marvel brand,” said Paul Gitter, senior vice president of licensing for Marvel at Disney Consumer Products. “We are looking forward to unveiling many more exciting announcements that are tailor made to satisfy every Marvel fan from kids, parents, and adults.”
‘Marvel Super Hero Spectacular’s’ central hub will be through the newly redesigned www.MarvelKids.com and through www.Marvel.com. These sites will house exclusive Super Hero content, activities, and special offering details leading up to and throughout the celebration.
For additional ‘Marvel Super Hero Spectacular’ offerings, stay tuned to your local mass and specialty retailers, Disney Store and Disneystore.com, as well as official Marvel channels.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and apps, igniting imagination through storytelling in ever-inventive ways. DPW creates and publishes books and magazines both vertically in-house and through an extensive worldwide licensing structure. As a leader in digital products, DPW creates bestselling eBook titles and best-in-class original apps that have garnered more than 50 awards to date. DPW is also committed to the educational development of children around the world through Disney Learning which includes our flagship learning brand, Disney Imagicademy, as well as Disney English and other Disney themed learning products. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney’s official shopping portals online arewww.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving,www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving and www.Instagram.com/DisneyLiving.
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.© 2015 MARVEL
Lauren B. Purnell
Disney Consumer Products