Georgia May Jagger rocks the dots as she models a modern Minnie look to launch London Fashion Week exhibition
London, March 31, 2015—In her latest venture, Georgia May Jagger is given a Minnie makeover by young British Designer Ashley Williams for Dazed Magazine, in a collaboration to celebrate Minnie Mouse’s enduring influence in the fashion world.
The images, shot by Sharif Hamza and styled by Elizabeth Fraser-Bell for Dazed Magazine Spring / Summer 2015, will form part of a ‘Minnie Style’ exhibition at London Fashion Week in September that showcases how the famous Mouse has been used as style inspiration. Since her first appearance as Mickey Mouse’s sweetheart in 1928, Minnie has been a muse for many exciting style collaborations, as well as being at the heart of many girls’ first experience of fashion.
The photographic exhibition which is supported by the British Fashion Council, will be curated by Georgia May Jagger and include many interpretations of Minnie’s style – from magazine fashion shoots to pop culture images. A passionate photographer, Jagger plans to include her own artwork.
Georgia May said ‘I’ve always been a Minnie fan so I’m really excited to be working on this campaign, showing how pop culture can influence fashion in a way that encourages excitement and creativity. Minnie is fun, independent and super-stylish, and it was great working with Ashley and Dazed Magazine to create a modern British interpretation of this, and provide inspiration for the exhibition’.
The Minnie Style exhibition will run from 18th to 22nd September 2015 as part of London Fashion Week.
The Dazed Magazine Spring / Summer 2015 issue is available on shelves from April 9th.
Notes to Editors
A passionate photographer, Georgia May Jagger is turning to Instagram to source inspiration for a ‘Minnie Style’ exhibition at London Fashion Week in September.
Georgia May Jagger shot by Sharif Hamza and styled by Elizabeth Fraser-Bell as part of the Dazed x Minnie by Ashley Williams editorial partnership, as featured in the Dazed Magazine Spring / Summer 2015 issue. On sale April 9th.
About Minnie Mouse:
For decades, Minnie Mouse has been delighting fans all over the world with her fun-loving personality. The ultimate girl’s girl – stylish, classic, independent and oh so spirited – she embodies a constant reminder to women of all ages to live confidently and express themselves, because living with zest never goes out of style!
From hosting dignitaries, to making personal appearances around the world and being a muse to designers, it’s no wonder that Minnie Mouse is more than just Mickey’s girlfriend… she’s Disney’s leading lady!
About Ashley Williams:
Ashley Williams is a promising young British designer based in London, who for Spring-Summer 2015, made her NEWGEN debut, presenting her first solo runway show at London Fashion Week to critical acclaim.
Upon her graduation in fashion design from The University of Westminster in June 2012, Williams was hotly tipped as a standout designer.
Williams showed her first collection in February 2013 with the pioneering scheme for emerging talent, Fashion East. Ashley continued to show with Fashion East for a further 2 seasons. For her Spring-Summer 2015 collection, Williams joined the prestigious Swarovski Collective and continued to expand her international stockist base.
Ashley Williams is currently stocked internationally in leading retailers including Selfridges in London, Colette in Paris and Joyce in Hong Kong.