Today, we’re happy to announce that Disney PhotoPass Service is teaming up with Snap for new, magical augmented reality experiences featuring favorite Disney characters.
It all starts with a new way to meet up with Mickey Mouse and Minnie Mouse, with Snapchat Lenses featuring the famous duo. Mickey and Minnie will appear right beside our guests in the Snapchat app*, interacting with playful expressions and gestures. These lenses are available to try at home, anywhere in the U.S., until June 3, and will then be available exclusively at Walt Disney World Resort.
We are also teaming up on more amazing photo experiences to come, including an augmented reality experience celebrating the Walt Disney World Resort 50th anniversary. As part of The World’s Most Magical Celebration, beginning on October 1, 2021, Disney PhotoPass Service is working with Snap to virtually transform Cinderella Castle. Through the My Disney Experience app, guests will be able to place an image captured by Disney PhotoPass photographers on the castle with augmented reality, share their memory with friends and family, and revisit their special moment anytime they return during the 18-month long celebration.
More experiences will be available this fall, including special PhotoPass Lenses within the My Disney Experience app, powered by Snap Camera Kit technology. Guests will be able to meet their favorite characters, enjoy unique Walt Disney World moments and explore new augmented reality experiences.
We’re always discovering new and magical ways to bring Disney stories and characters to life – whether that may be at one of our Disney destinations, at home or online. Every day, we’re exploring how technology can help us bridge the gap between physical and digital worlds to create unforgettable moments for our guests, unlock new levels of storytelling through what we call the ‘theme park metaverse.’ Teaming up with Snap on these new augmented reality experiences is the first of many opportunities to come as we continue to bring together the latest technology, the immersive environments of our parks, and the stories and characters that our guests love.