Pak brings 20 years of award-winning marketing and advertising experience to The Walt Disney Company
BURBANK, Calif. (Sept. 10, 2019) – Disney Parks, Experiences and Products (DPEP) announced today that Helen Pak has been named Senior Vice President, Creative – Marketing Design and Content leading The Walt Disney Company’s internal creative agency, Yellow Shoes.
Pak will provide hands-on leadership for the ideation, creative development and execution of the Global Marketing and Sales initiatives for Walt Disney Parks & Resorts businesses and oversee creative leadership for Disney Cruise Line, Adventures by Disney, Disney Vacation Club and Aulani, a Disney Resort & Spa in Hawaii.
Additionally, Pak will oversee a team of more than 250 communications and creative experts from a wide range of creative backgrounds. In this role, she will also support the Global Marketing leaders such asCorporate Franchise and Walt Disney Imagineering, working collaboratively with local and internal teams as well as external agencies to provide creative brand support in the development process and execution of Disney’s worldwide portfolio.
“Disney has always been beloved by so many people around the world. I’m so excited to be joining an iconic powerhouse at such an amazing time of accelerated growth in its history. I’m looking forward to working with the team on continuing to push the boundaries of creativity and innovation in experience-based storytelling,” said Pak.
Coming to The Walt Disney Company with more than 20 years of experience in the marketing and advertising industry, Pak most recently served as the President of Grey Advertising Agency in Toronto and the National Chief Creative Officer for Grey Group. She has been recognized as a top leader within the industry, being honored by Adweek as one of the Top 13 Global Leaders in Advertising and being named twice to Creativepool’s Top 100 Influencers.
“I am thrilled to have someone of Helen’s caliber join our Company to lead our internal creative agency Yellow Shoes,” said Executive Vice President, Global Marketing and Sales, Jill Estorino. “Helen is an accomplished and award-winning industry leader who will be an incredible asset to our team as we continue to build on the legacy at Disney Parks, Experiences, and Products during this exciting time in our history.”
With her extensive agency experience, Pak has worked on top brands such as American Express, Cover Girl, Dove, Kraft and Volvo. She also served as the Global Creative Strategist for Facebook/Instagram, where she supported multiple business verticals including Travel, Tourism, Retail, CPG, QSR and eCommerce.
For more Disney Parks, Experiences, and Products news, visit https://dpep.disney.com/news/.
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About Disney Parks, Experiences and Products
Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox, and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime.
When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe, and Asia with approximately 160,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022, and 2023; a luxurious family beach resort in Hawai‘i; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships, and consumer products—including books, games, and merchandise.