Our Story

Throughout our history, we’ve designed our parks, experiences and products to inspire optimism and create magical moments that our guests can share with their loved ones.

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.

Walt Disney

Walt Disney’s Dream

For 100 years, Disney has been, in the words of our founder, a source of joy and inspiration to all the world. And with the greatest storytellers in the world and Walt’s enduring innovative spirit, there is no doubt that our next 100 years will be truly magical.

Disney Experiences Leadership

Disney Experiences leaders lend their experience and expertise across a variety of industries to bring Disney stories and characters to life through innovative, exciting vacation experiences and engaging physical and digital products.

View Leadership

Our Theme Parks

Whether you are zipping through space, enjoying a meal in a themed restaurant, strolling down Main Street or sitting on the deck of one of our world-class cruise ships, you are always part of a Disney story.

Cozy Cone Motel sign at Disneyland Resort
Mickey on a parade float
Donald standing at the Disney Resort
El Capitoon sign at Mickey's Toontown
Mickey Pumpkin at fall time
The Mandalorian character

Distinctly Disney Experiences

At Disney, you are always part of the story. And we know that every experience we create for our guests is more than a moment, it’s a memory.

Explore Experiences

Making the Impossible Possible

Working across a spectrum of disciplines, Imagineers blend an innovative mixture of storytelling, art, science and technology to create immersive experiences, memorable destinations, and innovative entertainment for families around the globe.

Explore Imagineering

Man smiling wearing Disney100 sweatshirt
Disney100 Mickey Mouse Bracelet
Disney100 Loungefly backpack
Girl smiling wearing Disney100 mickey ears and t shirt
Charlotte Tillsbury special Disney100 collection
Corkcicle Disney100 canteen crossbody bag

Disney Consumer Products

Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more.

Our Businesses

Man smiling wearing Disney100 sweatshirt
Disney100 Mickey Mouse Bracelet
Disney100 Loungefly backpack
Girl smiling wearing Disney100 mickey ears and t shirt
Charlotte Tillsbury special Disney100 collection
Corkcicle Disney100 canteen crossbody bag